Good businesses face hard decisions.

Franca helps consumer businesses make smarter decisions about where and how to grow.

Let's chat
Reviewing consumer brand concepts and product ideas

Where Franca can help.

01

Growth &Portfolio Strategy

Decide where to grow and what
deserves investment.

  • Evaluating where to focus across brands, categories, and channels
  • Choosing the strongest opportunities and building a growth plan around them
02

Brand &Innovation Strategy

Strengthen what your brand stands for
and find what to build next.

  • Clarifying what makes a brand different and why customers should care
  • Finding the next products worth bringing to market
03

Go to Market &Commercial Strategy

Bring products and ideas to market
in ways that drive demand and sales.

  • Planning how to launch a product across retailers, marketing, and sales
  • Building campaigns that reach the right people, stand out and turn attention into sales

Not sure which fits? You don't need to. We start by talking through what's going on in your business.

When to call Franca.

When the next move matters, but the answer isn’t obvious.

Something isn't working.

A brand has lost momentum.A retailer isn't buying the story.A launch isn't delivering what you expected.

Something important is changing.

A new product, a different market or more opportunities than you can realistically pursue.You need to decide where to bet.

Working with Franca.

I get into what’s really going on and help you make the tough calls.

You’ll get a clear recommendation, the tradeoffs and a practical plan your team can act on.

I know what great looks like at scale. And how to make it work across different teams, budgets, and business realities.

Big decisions.
Real results.

Shopper selecting a packaged product from a grocery aisle shelf
Nature's Path Organic FoodsU.S. & Canada Innovation

Accelerating innovation in the company’s largest category.

THE WORK

Led a reset of innovation priorities for the company's largest category, working directly with the founder, executive team, and commercial leaders to make sharper choices and bring products to market faster.

THE IMPACT

Expanded the innovation pipeline, brought launches forward on tight timelines and secured buy-in from major national retailers, creating new opportunities for annual sales growth.

Hand picking up a fry beside an unbranded cheeseburger and iced drink
McDonald'sNational Brand & Marketing Leadership

Rebuilding Value, a cornerstone of McDonald’s U.S. business.

THE WORK

Led the national Value brand repositioning and integrated marketing strategy, bringing together senior stakeholders, cross-functional teams, and agency partners to deliver a new customer proposition across U.S. markets.

THE IMPACT

Drove significant incremental sales and stronger ROAS through the Value platform, contributing to McDonald’s broader U.S. turnaround and winning awards.

Seasonal home and garden retail merchandise
True ValueNational Retail & Category Strategy

Turning seasonal trends into sales and stronger margins.

THE WORK

Owned B2B & B2C seasonal category strategy and retailer-side buying decisions, working with leading national consumer brands, emerging suppliers and sourcing partners on assortment, pricing, and costs.

THE IMPACT

Increased category sales and improved merchandise margins for independent True Value and Home & Garden Showplace stores.

Selected experience from leadership roles before founding Franca.

Portrait for Franca Advisory founder section
Meet Franci

I've faced these challenges firsthand.

I’ve spent my career working across different parts of consumer businesses, from retail buying, merchandising, and sourcing to leading brand, innovation, and growth. I’ve worked with founders, CEOs, and executive teams and carried P&L responsibility.

That breadth matters. I’ve been on both sides of the retailer conversation. I know how decisions affect customers, retailers, the numbers, and what a team can realistically deliver.

I've worked through these kinds of messy challenges many times. I know how to dig into the data, balance competing priorities, and find practical ways to grow sales and strengthen the business.

Let's chat.

Got something you’re trying to figure out? I’d love to hear about it.